Entrepreneur and business designer
with a passion for human-centered design,
digital transformation and innovation.


Listen, observe, then prototype. Most projects fail by targeting non-existent needs.

Focus on value, not success. Keep improving your value proposition, not trying to beat others.

Think big, challenge the status quo. Life is too short to focus on small things.

Keep it simple. Spend time on removing the unnecessary.

Communication unites people. Make yourself clear across different cultures.

Benefit the community. Be responsible, apply usable and sustainable approaches to empower your users.

People are key. Surround yourself with those on the same mission as you.

Cherish diversity. Combine different perspectives to get the whole picture.

Design leads our perception of the world. Even small changes can have a big impact.


The services provided capitalize on my past studies and 10+ years of working experience in human-computer interaction and user experience to design useful, usable, and appealing systems and services.

HCI design/usability lectures and workshops

The topics taught include HCI/UX Design Principles, Cross-cultural Research in HCI/UX, Mobile UX Design, Decentralized Technology Applications.

The workshops are focused on human-centered design techniques, and cover: how to elicit and work with the input requirements for designing an interactive device, how to elicit user needs, how to select a set of features, define use-case scenarios, build a mockup, and present all their steps leading to it.

UI/UX Consulting

Consulting areas include user experience (UX), user interface (UI) design, analytic interface evaluation, semiotic analysis of UI/UX, cross-cultural UI/UX design and evaluation, simple website creation.

My focus is to build upon a simple language the user can use to interact with the system effortlessly. Such a language helps both the designers, developers, and users to interact without friction.

BizDev and Marketing

Marketing and business development activities include competitive analysis, definition of innovation potential, value proposition design, and business modelling.

My focus is to build a viable business based on people’s real needs, and technological feasibility.


Leveraging the FileMaker Innovation Platform to deliver custom applications with a range of data integrations, including blockchain technology.

"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."


Contact me