Entrepreneur and business designer
with a passion for human-centered design,
digital transformation and innovation.
Manifesto
Mission: To connect people's unmet needs with technologically feasible solutions based on a viable business model.
Listen, observe, then prototype. Most projects fail by targeting non-existent needs.
Focus on value, not success. Keep improving your value proposition, not trying to beat others.
Think big, challenge the status quo. Life is too short to focus on small things.
Keep it simple. Spend time on removing the unnecessary.
Communication unites people. Make yourself clear across different cultures.
Benefit the community. Be responsible, apply usable and sustainable approaches to empower your users.
People are key. Surround yourself with those on the same mission as you.
Cherish diversity. Combine different perspectives to get the whole picture.
Design leads our perception of the world. Even small changes can have a big impact.
Projects
Selected publications
ResearchCross-cultural human-computer interaction and user experience: A semiotic perspective
Book, Research, UXChinese UI design guidelines 2.0
ResearchFinancial inclusion in China as an innovation opportunity
ResearchCourse topics
CoursesInnovation potential of the blockchain and of decentralized applications
Courses, ResearchSelected past projects
Consulting, Research, UXDigital.party: A framework for easy governance of political organizations
Biz Dev, UXAdahoy: Financial asset tokenization and trading platform
Biz Dev, UX
Services
To design usable and aestetic user-interfaces based on research.
The services provided capitalize on my past studies and 10+ years of working experience in human-computer interaction and user experience to design useful, usable, and appealing systems and services.
HCI design/usability lectures and workshops
The topics taught include HCI/UX Design Principles, Cross-cultural Research in HCI/UX, Mobile UX Design, Decentralized Technology Applications.
The workshops are focused on human-centered design techniques, and cover: how to elicit and work with the input requirements for designing an interactive device, how to elicit user needs, how to select a set of features, define use-case scenarios, build a mockup, and present all their steps leading to it.
UI/UX Consulting
Consulting areas include user experience (UX), user interface (UI) design, analytic interface evaluation, semiotic analysis of UI/UX, cross-cultural UI/UX design and evaluation, simple website creation.
My focus is to build upon a simple language the user can use to interact with the system effortlessly. Such a language helps both the designers, developers, and users to interact without friction.
BizDev and Marketing
Marketing and business development activities include competitive analysis, definition of innovation potential, value proposition design, and business modelling.
My focus is to build a viable business based on people’s real needs, and technological feasibility.
Development
Leveraging the FileMaker Innovation Platform to deliver custom applications with a range of data integrations, including blockchain technology.