{"id":398,"date":"2023-03-10T21:30:11","date_gmt":"2023-03-10T20:30:11","guid":{"rendered":"https:\/\/janbrejcha.com\/?page_id=8"},"modified":"2024-04-22T15:34:43","modified_gmt":"2024-04-22T15:34:43","slug":"jan-brejcha","status":"publish","type":"page","link":"https:\/\/brejcha.name\/","title":{"rendered":"Jan Brejcha"},"content":{"rendered":"<div class=\"gb-container gb-container-34f33b83\" id=\"hero\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2271bfb6\">\n<div class=\"gb-grid-column gb-grid-column-cdbfe3c6\"><div class=\"gb-container gb-container-cdbfe3c6\">\n\n<h1 class=\"gb-headline gb-headline-95f4d0cf gb-headline-text\">Building User Experiences that Resonate Worldwide<\/h1>\n\n\n\n<ul>\n<li>Global User Insights: Reach new markets with confidence<\/li>\n\n\n\n<li><span>Data-Driven Design Decisions: Make informed choices based on user research<\/span><\/li>\n\n\n\n<li><span>Future-proof Your UX: Invest in user experience that scales<\/span><\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-ddcedc7a\">\n\n<a class=\"gb-button gb-button-b939eaa4 gb-button-text\" href=\"https:\/\/cal.com\/janbrejcha\/firstcall\">Let&#8217;s Talk<\/a>\n\n\n\n<a class=\"gb-button gb-button-de610d55 gb-button-text\" href=\"#research\">Featured Research<\/a>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-0431ea58\"><div class=\"gb-container gb-container-0431ea58\">\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"1024\" src=\"https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/My-project-846x1024.png\" alt=\"\" class=\"wp-image-43\" srcset=\"https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/My-project-846x1024.png 846w, https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/My-project-248x300.png 248w, https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/My-project-768x930.png 768w, https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/My-project.png 960w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-faa463bb alignfull\" id=\"process\">\n\n<h2 class=\"gb-headline gb-headline-75ff77e3 gb-headline-text\">Here&#8217;s How I Can Help<\/h2>\n\n\n<div class=\"gb-container gb-container-c6d908f3\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-349680b5\">\n<div class=\"gb-grid-column gb-grid-column-3f186601\"><div class=\"gb-container gb-container-3f186601\">\n\n<p class=\"has-text-align-left\"><strong>Cross-cultural UX Research and&nbsp;Design<\/strong><\/p>\n\n\n\n<ul>\n<li>Leverage expertise in semiotics to analyze cultural influences on user behavior.<\/li>\n\n\n\n<li>Conduct user research tailored for specific countries or regions, including participant recruitment and survey\/testing design.<\/li>\n\n\n\n<li>Develop culturally sensitive UI design guidelines based on research findings.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"#internationalresearch\">Jump to section<\/a><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5bb899ed\"><div class=\"gb-container gb-container-5bb899ed\">\n\n<p class=\"has-text-align-left\"><strong>Financial App UI\/UX Design<\/strong><\/p>\n\n\n\n<ul>\n<li>Apply research insights and design guidelines to create user-friendly financial applications.<\/li>\n\n\n\n<li>Focus on information architecture and security features to build trust with users.<\/li>\n\n\n\n<li>Implement design thinking methodologies to develop intuitive and engaging financial tools.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"#finance\">Jump to section<\/a><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-6e0759d0\"><div class=\"gb-container gb-container-6e0759d0\">\n\n<p class=\"has-text-align-left\"><strong>UX Training Workshops<\/strong><\/p>\n\n\n\n<ul>\n<li>Create workshops on cross-cultural UX research methods, mobile app design principles, and financial app specific design considerations.<\/li>\n\n\n\n<li>Train designers and product teams on user research techniques, prototyping tools, and design thinking methodologies.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"#courses\" data-type=\"internal\" data-id=\"#courses\">Jump to section<\/a><\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-a3a604fc\" id=\"research\">\n\n<h2 class=\"gb-headline gb-headline-f44e7027 gb-headline-text\">Featured Research<\/h2>\n\n\n<div class=\"gb-container gb-container-890aad41\">\n<div class=\"gb-container gb-container-70e23069\" id=\"internationalresearch\">\n\n<h4 class=\"wp-block-heading\">Cross-Cultural Research<\/h4>\n\n\n\n<p class=\"subheading\">Design that Speaks Every Language: Building Global Experiences<\/p>\n\n\n\n<p>The world is getting smaller, and your user base is getting bigger. But are your interfaces keeping up?<\/p>\n\n\n\n<p>Understanding cultural preferences is crucial for designing UIs that resonate on a global scale. That&#8217;s where we come in.<\/p>\n\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-433ab8c8\">\n<div class=\"gb-grid-column gb-grid-column-4f3102f9\"><div class=\"gb-container gb-container-4f3102f9\">\n<div class=\"gb-container gb-container-1b19853b\">\n<div class=\"gb-container gb-container-f7ea0492\">\n\n<p><strong><strong>Chinese UI Design Guidelines 2.0<\/strong><\/strong><br><br><\/p>\n\n\n\n<p>Equip yourself with data-driven insights to design UIs that thrive in the Chinese market.<\/p>\n\n\n<div class=\"gb-container gb-container-42399408\">\n\n<a class=\"gb-button gb-button-f6cdd504 gb-button-text\" href=\"\/research\/brejcha_2015_hciixcult.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download Paper<\/a>\n\n\n\n<a class=\"gb-button gb-button-44167358 gb-button-text\" href=\"https:\/\/www.slideshare.net\/jbrejcha\/chinese-ui-design-guidelines-20\" target=\"_blank\" rel=\"noopener noreferrer\">View Slides<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-c3cac25b\"><div class=\"gb-container gb-container-c3cac25b\">\n<div class=\"gb-container gb-container-f674c05c\">\n<div class=\"gb-container gb-container-5cd2fce9\">\n\n<p><strong><strong><strong>A Cross-cultural comparison of UI components preference between Chinese and Czech users<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>See how cultural differences play out in user interface preferences.<\/p>\n\n\n<div class=\"gb-container gb-container-8c9e186f\">\n\n<a class=\"gb-button gb-button-a792e18a gb-button-text\" href=\"\/research\/brejcha_2013_hciixcult.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download Paper<\/a>\n\n\n\n<a class=\"gb-button gb-button-303847cc gb-button-text\" href=\"https:\/\/www.slideshare.net\/jbrejcha\/xculture-crosscultural-ux-elements-research-method-and-design-guidelines\" target=\"_blank\" rel=\"noopener noreferrer\">View Slides<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-f7e205c8\">\n<div class=\"gb-container gb-container-84764f48\">\n<div class=\"gb-container gb-container-f350e2d1\">\n\n<p><strong>Cross-Cultural Human-Computer Interaction and User Experience Design: A Semiotic Perspective<\/strong><\/p>\n\n\n\n<p>Delve deeper into the power of culture in shaping user experience.<\/p>\n\n\n\n<a class=\"gb-button gb-button-703c5d57 gb-button-text\" href=\"https:\/\/www.crcpress.com\/product\/isbn\/9781498702577\" target=\"_blank\" rel=\"noopener noreferrer\">Learn More<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-06214140\">\n<div class=\"gb-container gb-container-150f18c7\" id=\"finance\">\n\n<h4 class=\"wp-block-heading\">Financial Innovation<\/h4>\n\n\n\n<p class=\"subheading\">Unlock Financial Wellness for China&#8217;s Rising Generation: Design with Data<\/p>\n\n\n\n<p>China&#8217;s young adults are tech-savvy and on-the-go, but are they financially prepared for the future? Our research, <strong>Financial Literacy in China as an Innovation Opportunity<\/strong>, reveals a disconnect between mobile adoption and financial knowledge. There&#8217;s a golden opportunity to bridge this gap and empower China&#8217;s future with the tools they need to thrive.<\/p>\n\n\n\n<p><strong>Here&#8217;s where Design Thinking comes in.<\/strong> We combine user research with innovative design solutions to create financial experiences that are engaging, informative, and built on trust.<\/p>\n\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-1e38fbfd\">\n<div class=\"gb-grid-column gb-grid-column-1f1dab25\"><div class=\"gb-container gb-container-1f1dab25\">\n<div class=\"gb-container gb-container-d9ac6b53\">\n<div class=\"gb-container gb-container-52a35aec\">\n\n<p><strong><strong>Financial Literacy in China as an Innovation Opportunity<\/strong><\/strong><\/p>\n\n\n\n<p>Discover how mobile technology can be harnessed to improve financial well-being.<br><\/p>\n\n\n<div class=\"gb-container gb-container-6d7e5433\">\n\n<a class=\"gb-button gb-button-f5fd1ad2 gb-button-text\" href=\"\/research\/brejcha_2016_finlitchina.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download Paper<\/a>\n\n\n\n<a class=\"gb-button gb-button-5d70111d gb-button-text\" href=\"https:\/\/www.slideshare.net\/jbrejcha\/financial-literacy-in-china-as-an-innovation-opportunity\" target=\"_blank\" rel=\"noopener noreferrer\">View Slides<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-14802dbb\"><div class=\"gb-container gb-container-14802dbb\">\n<div class=\"gb-container gb-container-0e36609a\">\n<div class=\"gb-container gb-container-42e85629\">\n\n<p><strong><strong><strong>Adahoy: A peer-to-peer commission engine<\/strong>.<\/strong><\/strong><\/p>\n\n\n\n<p>A case study fintech startup project leverages cutting-edge technology to build ethical and transparent financial systems.<\/p>\n\n\n<div class=\"gb-container gb-container-b9dff392\">\n\n<a class=\"gb-button gb-button-8be0321e gb-button-text\" href=\"https:\/\/docs.google.com\/document\/d\/125TLU25EDCqdQMBLCfIHqGHak61A3Y6CJwHE7IZT9lQ\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Read Whitepaper<\/a>\n\n\n\n<a class=\"gb-button gb-button-16c520e5 gb-button-text\" href=\"https:\/\/docs.google.com\/presentation\/d\/17jk54PSaISUNJCjcTsRkPu1w_RG9MMQdQPufjB5TSoM\/edit?usp=sharing \" target=\"_blank\" rel=\"noopener noreferrer\">View Slides<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-8aca8914\">\n<div class=\"gb-container gb-container-c8d2b38e\">\n\n<h3 class=\"wp-block-heading\">Semiotics of UI\/UX<\/h3>\n\n\n\n<p>Are your users confused? Frustrated? Maybe it&#8217;s not them, it&#8217;s the message your interface is sending.<\/p>\n\n\n\n<p>We go beyond aesthetics to understand the deeper meaning behind user interactions. <strong>Semiotics, the science of signs and symbols<\/strong>, unlocks the hidden language of design, revealing how even the smallest details can influence user behavior.<\/p>\n\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-59f30c38\">\n<div class=\"gb-grid-column gb-grid-column-6c23f85e\"><div class=\"gb-container gb-container-6c23f85e\">\n<div class=\"gb-container gb-container-62b3b1d5\">\n<div class=\"gb-container gb-container-87f724cc\">\n\n<p><strong><strong>Ideologies in HCI: A Semiotic Perspective<\/strong><\/strong><\/p>\n\n\n\n<p>Explore how designers&#8217; values, both intentional and unintentional, shape user experience.<\/p>\n\n\n<div class=\"gb-container gb-container-4745d458\">\n\n<a class=\"gb-button gb-button-92937ae7 gb-button-text\" href=\"\/research\/brejcha_2014_hciiideology.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download Paper<\/a>\n\n\n\n<a class=\"gb-button gb-button-f7b02654 gb-button-text\" href=\"https:\/\/www.slideshare.net\/slideshow\/ideologies-in-hci-a-semiotic-perspective\/267028872\" target=\"_blank\" rel=\"noopener noreferrer\">View Slides<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2b5e0e60\"><div class=\"gb-container gb-container-2b5e0e60\">\n<div class=\"gb-container gb-container-223d00ed\">\n<div class=\"gb-container gb-container-3b3e61c8\">\n\n<p class=\"has-text-align-left\"><strong>Semiotics of Interaction: Towards a UI Alphabet<\/strong><\/p>\n\n\n\n<p>Learn how to build a common language for design, ensuring UIs are clear, intuitive, and user-friendly.<\/p>\n\n\n<div class=\"gb-container gb-container-28fb07f5\">\n\n<a class=\"gb-button gb-button-bf76da43 gb-button-text\" href=\"\/research\/brejcha_2013_hciisemiotics.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download Paper<\/a>\n\n\n\n<a class=\"gb-button gb-button-ad8fa4e3 gb-button-text\" href=\"https:\/\/www.slideshare.net\/slideshow\/semiotics-of-interaction-towards-a-ui-alphabet\/267028946\" target=\"_blank\" rel=\"noopener noreferrer\">View Slides<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0920e866\" id=\"courses\">\n\n<h2 class=\"gb-headline gb-headline-1971f145 gb-headline-text\">Courses<\/h2>\n\n\n<div class=\"gb-container gb-container-5f7f7e3c\">\n<div class=\"gb-container gb-container-a4626202\">\n\n<p class=\"subheading\">Design Experiences Users Love, On Any Device, In Any Market<\/p>\n\n\n\n<p>The world is mobile, and users expect seamless experiences across cultures. But crafting interfaces that resonate globally requires more than just aesthetics.<\/p>\n\n\n\n<p><strong>I&#8217;m offering UX training that equips you with the skills to design for the future:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Cross-cultural UX Research:<\/strong> Master the art of understanding user needs across diverse backgrounds. Learn to create effective research plans, recruit participants, and interpret results for a global audience.<\/li>\n\n\n\n<li><strong>Mobile UX Design:<\/strong> Dive deep into the mobile landscape. Understand the nuances of designing for different platforms, leverage user behavior insights, and master prototyping techniques to bring your app ideas to life.<\/li>\n\n\n\n<li><strong>Financial App Design:<\/strong> Design financial applications that are not only user-friendly but also secure and trustworthy. Learn how to leverage existing research to inform your design, and harness the power of design thinking to create intuitive and engaging experiences.<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-77acfb16 alignfull\">\n<div class=\"gb-container gb-container-2ce5a4a6\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4b1978cf\" id=\"about\">\n<div class=\"gb-grid-column gb-grid-column-de160fb9\"><div class=\"gb-container gb-container-de160fb9\">\n\n<figure class=\"gb-block-image gb-block-image-6b0d782b\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" class=\"gb-image gb-image-6b0d782b\" src=\"https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/jan_working_1000.jpg\" alt=\"\" title=\"jan_working_1000\" srcset=\"https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/jan_working_1000.jpg 1000w, https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/jan_working_1000-300x300.jpg 300w, https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/jan_working_1000-150x150.jpg 150w, https:\/\/brejcha.name\/wp-content\/uploads\/2023\/03\/jan_working_1000-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9042f0e3\"><div class=\"gb-container gb-container-9042f0e3\">\n\n<p class=\"subheading\">About Me<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-5a73069d gb-headline-text\">\ud83d\udc4b Hey, I&#8217;m Jan<\/h2>\n\n\n\n<p>For over 15 years, I&#8217;ve been helping businesses create user experiences (UX) that not only function flawlessly but resonate with audiences across the globe. My background in business development, user research, and design allows me to bridge the gap between strategy and implementation, ensuring your tech product or service thrives internationally.<\/p>\n\n\n\n<p>What sets me apart?<\/p>\n\n\n<span><a onclick=\"read_toggle(956136637, 'Read More', 'Read Less'); return false;\" class=\"read-link\" id=\"readlink956136637\" style=\"readlink\" href=\"#\">Read More<\/a><\/span>\n<div class=\"read_div\" id=\"read956136637\" style=\"display: none;\"><\/p>\n\n\n\n<ul>\n<li><strong>Bridging Cultures<\/strong>: My Ph.D. in information science and fluency in Czech, English, and Italian allow me to craft user interfaces that not only function seamlessly but respect diverse cultural nuances.<\/li>\n\n\n\n<li><strong>Building Success Stories<\/strong>: From strategy and messaging to website design and development, I have a proven track record of helping companies build strong brands.<\/li>\n\n\n\n<li><strong>Sharing Knowledge<\/strong>: I&#8217;m passionate about empowering others. Through teaching and writing, I contribute valuable insights on <a href=\"https:\/\/www.crcpress.com\/product\/isbn\/9781498702577\">effective communication strategies<\/a> in the digital design and marketing industry.<\/li>\n<\/ul>\n\n\n\n<p>Looking for a collaborator with a unique blend of expertise, a global perspective, and a collaborative spirit? Let&#8217;s connect and make your project stand out online!<\/p>\n\n\n<p><\/div>\n\n\n\n<p class=\"subheading\">Skills<\/p>\n\n\n\n<p>Branding, Cybersecurity, Culture, Digital Marketing, Figma, Messaging, Semiotics, SEO, UX\/UI Design, UX Research, UX Writing, Web Design, WordPress Development.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ae74cca9 alignfull\">\n<div class=\"gb-container gb-container-8be062ac alignfull\" id=\"contact\">\n\n<h2 class=\"gb-headline gb-headline-6060c852 gb-headline-text\">See if we&#8217;re a fit on a <strong>free call!<\/strong><\/h2>\n\n\n\n<a class=\"gb-button gb-button-f1bd282d gb-button-text\" href=\"https:\/\/cal.com\/janbrejcha\/firstcall\">Let&#8217;s Talk<\/a>\n\n\n\n<p class=\"has-text-align-center\">Stop guessing and get clarity. Schedule your free call today!<\/p>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s How I Can Help Featured Research Cross-Cultural Research Design that Speaks Every Language: Building Global Experiences The world is getting smaller, and your user base is getting bigger. But are your interfaces keeping up? Understanding cultural preferences is crucial for designing UIs that resonate on a global scale. That&#8217;s where we come in. Cross-Cultural &#8230; <a title=\"Jan Brejcha\" class=\"read-more\" href=\"https:\/\/brejcha.name\/\" aria-label=\"Read more about Jan Brejcha\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/brejcha.name\/wp-json\/wp\/v2\/pages\/398"}],"collection":[{"href":"https:\/\/brejcha.name\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brejcha.name\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brejcha.name\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brejcha.name\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":17,"href":"https:\/\/brejcha.name\/wp-json\/wp\/v2\/pages\/398\/revisions"}],"predecessor-version":[{"id":520,"href":"https:\/\/brejcha.name\/wp-json\/wp\/v2\/pages\/398\/revisions\/520"}],"wp:attachment":[{"href":"https:\/\/brejcha.name\/wp-json\/wp\/v2\/media?parent=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}